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With 400 million tons of plastic produced annually, landfills are overflowing. Oceans are choking on microplastics. And global plastic production is on pace to triple by 2060. But a new wave of innovation is shifting how the world thinks about plastic, and it’s creating a $125B opportunity for one company.
Midori Bio CEO and co-founder Ken Lyons spent more than 35 years helping global brands rethink packaging. He watched the world’s dependence on plastic escalate while recycling systems failed to keep pace. Only 9% of plastic gets recycled today, even when it carries the recycling symbol, a report from the Organization for Economic Co-operation and Development says.
For Lyons and his team, the question wasn’t how do we ban plastic? The real question was: What if plastic itself could become part of the solution?
Years of research and testing produced Advanced BioRecycle™, a proprietary additive that helps plastic break down 64x faster in landfills, the company says. It’s engineered to reduce microplastics in the environment while generating renewable energy in the form of biogas. Instead of plastic sitting for centuries, it becomes a fuel source.
Today, Midori Bio is helping the world’s biggest brands turn one of the planet’s most urgent problems into a net positive. And investors can join them.
Global brands are already partnering with Midori Bio
Just a few years after launching, Midori Bio has become one of the fastest-moving innovators in sustainable materials. They’ve partnered with major brands such as Head/Penn Tennis, Planters Peanuts, Keen, and Snibbs Footwear. Plus, the company says it has more than 150 more potential partners in the pipeline, including major consumer packaged goods and industrial manufacturers.
A key driver behind Midori Bio’s success is that it’s easy to adopt. Their technology requires no factory changes, equipment upgrades, or manufacturing downtime. It simply mixes into the plastics manufacturing process like any other ingredient. Because it’s FDA-compliant and third-party tested, major brands can adopt it without operational friction, the company says.
How does Midori Bio’s technology work?
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