Inside the high-wire business of MrBeast

is a deputy editor and author of thenewsletter. He has been reporting on the tech industry for more than a decade. The biggest YouTuber in the world is looking beyond videos to build a multibillion-dollar empire. For the last several months, Jimmy Donaldson, aka MrBeast, has been talking with investors about raising $200 million in a funding round that would value his holding company, Beast Industries, at more than $5 billion. An investor pitch deck I’ve obtained gives an unprecedented look at the fast-growing, money-losing business of MrBeast and his future plans. (Bloomberg’s Lucas Shaw first reported that MrBeast is raising money last week.) To justify that eye-popping valuation of at least $5 billion, investors are betting that the future of MrBeast’s business will be selling physical products, not making videos. Beast Industries and its roughly 500 employees see future revenue growth coming from a series of consumer packaged goods (CPG). Revenue from the company’s chocolate bra ... Read full article.