Elon Musk loves a show. Tesla’s marketing machine thrives on spectacle, and on June 27, the company delivered another bold display: a 30-minute video purporting to show the first-ever fully autonomous delivery of a Tesla vehicle, no driver, no remote control.
“The first fully autonomous delivery of a Tesla Model Y from factory to a customer home across town, including highways, was just completed a day ahead of schedule!!” Musk posted on X.
In a follow-up, the billionaire CEO escalated the hype: “There were no people in the car at all and no remote operators in control at any point. FULLY autonomous!” He added: “To the best of our knowledge, this is the first fully autonomous drive with no people in the car or remotely operating the car on a public highway.”
There were no people in the car at all and no remote operators in control at any point. FULLY autonomous! To the best of our knowledge, this is the first fully autonomous drive with no people in the car or remotely operating the car on a public highway. — Elon Musk (@elonmusk) June 27, 2025
Together, the tweets and accompanying videos amassed nearly 15 million views. Tesla first posted a three-minute timelapse teaser, followed by the full 30-minute video on June 28. In it, a Model Y is seen navigating city streets, highway interchanges, and intersections, from Tesla’s Gigafactory in Austin to the home of the new owner.
The car stops at signs, yields at red lights, and maneuvers through real traffic, all without a human inside. The delivery ends with the new owner visibly excited as the Model Y rolls up, by itself, to his driveway.
Come hang out with us & Model Y for 30 mins Full drive in 1x speed below https://t.co/lcClc85Hsn pic.twitter.com/3Ki7StYhsA — Tesla (@Tesla) June 28, 2025
But online, the reaction wasn’t unanimous awe.
‘Magnificent Marketing,’ or Misdirection?
While Tesla fans praised the video as historic, many users on X, the platform Musk also owns, pushed back hard. “Waymo has claimed fully autonomous drives on highways before,” one user wrote, linking to a January post from the Google-owned self-driving company. Waymo has quietly offered fully autonomous highway service to employees in select cities since earlier this year.
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