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Key Takeaways Start with a unique idea and a personal story that enhances a universal insight.
Work closely with a coach to write, refine and rehearse — keeping your authentic voice intact.
Embrace imperfections on stage and remember the purpose is to share impactful ideas.
Landing a TEDx talk is a major milestone for any thought leader or entrepreneur. But getting accepted is just the beginning. Once you’ve been chosen, the real work begins — turning your idea into a powerful, memorable talk that connects with both the live audience and the millions of viewers who may one day watch it online.
As someone who has delivered three TEDx talks, I’ve learned that the preparation process makes all the difference between a good talk and one that truly resonates. Here’s what every aspiring TEDx speaker should know about crafting, refining and delivering a message worth spreading.
1. Start with a unique idea worth spreading
Before you ever set foot on a stage — or even submit an application — do your homework. One of the most common mistakes first-time TEDx applicants make is assuming that a personal story alone is enough. TEDx talks succeed when they blend a big idea with a good story.
Your talk can’t just be data and facts, nor can it be a memoir on stage. The magic happens when you find the balance between the two: using your personal story to illuminate a larger, universal insight that others can act on.
Spend time researching past TEDx talks on similar topics. See what’s already been done, what angles might be overused and — most importantly — what’s missing. Ask yourself: How can I add something new? Maybe it’s a different audience perspective, a unique experience or a practical takeaway that others haven’t offered.
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