Opinions expressed by Entrepreneur contributors are their own.
Key Takeaways In premium markets, early insight and experiential clarity beat scale, noise and raw volume.
AI creates real advantage when it reveals opportunity sooner, not when it merely automates.
Luxury real estate is often treated as an outlier industry, relationship-driven, slow to change and insulated from technology disruption. In fast-growth markets, that assumption no longer holds. Beneath the surface, leaders are using artificial intelligence, augmented reality, immersive digital experiences and predictive data to gain advantages in ways that translate well beyond real estate.
For brokers, learning to scale a business model could influence how the next generation of high-end real estate entrepreneurs build global empires. It’s about understanding how decision-making, trust and access are evolving in premium markets and what that means for any business competing on value rather than volume.
Growth markets insight
Population and wealth migration are reshaping where opportunity concentrates. Arizona, for example, has become one of the fastest-growing luxury housing markets in the U.S., attracting affluent buyers seeking space, tax advantages and lifestyle upgrades.
In 2023 alone, more than 256,000 people moved to the state, many from California, Illinois and New York, according to the U.S. Census Bureau. The Phoenix metro area added nearly 85,000 residents between 2023 and 2024, while the National Association of Realtors ranks Arizona among the top states for inbound migration of high-net-worth buyers.
The National Association of Realtors found that Arizona now ranks among the top five for inbound migration of affluent buyers. In enclaves like Paradise Valley, where average home prices exceed $3.2 million, per Zillow, competition intensifies quickly. In these environments, scaling marketing spend or expanding inventory alone rarely creates a durable advantage.
Related: The No. 1 Thing Wealthy People Want in Luxury Real Estate, According to a ‘Selling Sunset’ Agent
... continue reading