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Key Takeaways Two dermatologist brothers built Happy Head after seeing how poorly hair loss was being treated.
The company offers customized, dermatologist-prescribed treatments rather than generic solutions.
Instead of chasing scale, it targets patients willing to spend more on long-term care.
After decades of treating hair loss, board-certified dermatologist brothers Ben and Sean Behnam began to notice a familiar pattern. Patients arrived frustrated, having cycled through shampoos and medications that promised results but rarely delivered a fuller head of hair. They realized hair loss was being treated less like a medical condition and more like a guessing game. Patients needed ongoing care, not one-off prescriptions or generic products pulled from a shelf.
The brothers decided to act on what they had been seeing. In 2021, as the COVID pandemic upended in-person medicine, they launched Happy Head, a telemedicine company that offers dermatologist-prescribed, customized hair growth treatments delivered directly to customers.
Related: Why Telemedicine Is the Future of Healthcare
Getting to the root of the problem
Unlike many hair loss treatments that rely on standardized formulas, Happy Head begins with a medical evaluation and builds treatment from there. Patients complete a digital consultation that is reviewed by licensed clinicians, with board-certified physicians involved in recommending specific products based on their results. Prescriptions are custom-compounded, combining medications at specific strengths based on the individual rather than offering the same formula to everyone.
Benjamin Katz, a serial entrepreneur and registered nurse who later acquired majority ownership of the company shortly after its launch, says that distinction is intentional. Most hair loss treatments are impersonal and one-size-fits-all. But Happy Head draws on clinical practice, including medications commonly prescribed in Europe but less familiar to U.S. consumers, and adapts them case by case.
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