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Key Takeaways The first step to overcoming skeptics in your industry is to learn who doesn’t believe in you and why.
You shouldn’t fear skepticism because it often masks interest. Work on proving your value and building a foundation of credibility.
Learning to see what skeptics can’t is the key to winning them over.
Not everyone is going to love your business right away. That’s just a fact of life. But the way you engage with people who are initially skeptical can have a major impact on your eventual success.
This is especially true if you’re doing something relatively unprecedented, like pioneering a brand new category within an established industry. When I started Roof Maxx with my brother Todd, no one else had an eco-friendly roof restoration product for residential properties. And not everyone we pitched it to believed it would work.
Instead of simply ignoring those voices or openly fighting them, we set out to educate. Today, many of those original skeptics openly advocate for the kind of roof restoration solutions we introduced.
Here’s how we did it, and how you can do the same if you run into doubters.
Related: Double Your Sales by Turning Skeptics Into Customers
Knowing who your naysayers are tells you a lot about their motivations
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