Apple pulls ad that showed Siri being useful after delaying feature that could make Siri useful

Since last fall, Apple has been marketing the iPhone 16 and Apple Intelligence with an unreleased Siri feature. After confirming today that the more personal version of Siri isn’t coming anytime soon, Apple has pulled the ad in question. The commercial starred Bella Ramsey who should probably win an award for acting like Siri worked. In the ad spot, Ramsey sees someone familiar approaching and asks Siri the name of the person they had a meeting with the previous month at a specific restaurant. Siri immediately responded with the name presumably based on a calendar event, email, or message on Ramsey’s iPhone. Apple ran this iPhone 16 ad in September 2024 showing off the new AI Siri that understands personal context. It's now March 2025 and they just delayed the feature until sometime within the next year. AI Siri is now an iPhone 17 feature that Apple promised for iPhone 16. pic.twitter.com/DnPnQonDgZ — Sam Kohl (@iupdate) March 7, 2025 Today Apple announced that developing t ... Read full article.