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Small Businesses Have the Real AI Advantage. Here's How They Can Make the Most of It.

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Opinions expressed by Entrepreneur contributors are their own.

Key Takeaways AI is becoming one of the most accessible ways for small businesses to move faster and reclaim capacity — not by replacing the human parts of entrepreneurship but by taking low-value work off your plate.

The true power for a small business is to use AI to think better and as a decision-making partner.

It can help you automate tasks that don’t require your intelligence, turn your ideas into content faster, personalize at scale and analyze your marketing data.

So many people are talking about AI now, and it’s hard to know what is fantasy and what is within reach. The truth is, AI is becoming one of the most accessible tools small business owners can use to move faster, especially on low-value work, so the ROI potential is enormous when used well. Yet, only 1 in 4 small businesses have adopted AI at all so far.

Most founders don’t need to become “AI experts” — they just need tactical understanding of how to plug AI into the business they’re already running, without losing their voice or the personal touch that makes small businesses special.

Here’s how to do exactly that.

Related: 3 Ways Small Businesses Can Compete With Big Companies Using the Power of AI

Why AI matters more for small businesses than anyone else

Small businesses often run on razor-thin capacity. Owners are juggling client work, marketing, sales, admin, finances, hiring, operations and trying to log off in time to have some amount of a life. AI definitely doesn’t replace the best parts of you, like critical thinking and good judgment, but it can absolutely replace the hours you spend in the weeds. Think of it like adding a part-time analyst to your team for the cost of a software subscription.

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