Want to win in the age of AI? You can either build it or build your business with it
Published on: 2025-06-26 04:00:18
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Generative artificial intelligence (AI) offers interesting career opportunities to both technology whizzes and business mavens. Unlike previous types of technologies, there are two tracks one can pursue -- either building AI or employing AI to build their businesses.
Recent research conducted by Aditya Challapally, Microsoft's applied science lead, explores these two tracks to AI success.
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For IT professionals, it means delivering solutions rapidly to stay ahead of increasing fast business changes -- the technical career track. "IT professionals should actively explore new tools like GitHub Copilot, Cursor, Claude Code, and others to stay on the cutting edge," Challapally told ZDNET. In many organizations, I've seen developers quickly gain a reputation as 10x-coders simply by leveraging these tools effectively, and that advantage tends to persist even as others catch up."
From a business p
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