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The Best Leaders Are Often the Least Popular — Here's Why

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Opinions expressed by Entrepreneur contributors are their own.

Key Takeaways Leadership challenges often arise from making necessary, yet unpopular, decisions to guide an organization to long-term success.

Prioritizing approval over purpose can undermine a leader’s credibility, causing indecision and a loss of trust among team members.

Effective leadership involves clear communication, consistency and empathy when navigating tough calls, ensuring respect and lasting impact over fleeting popularity.

Leadership is not a popularity contest. At some point, every leader faces the moment when doing what’s right for the organization conflicts with doing what people want to hear.

That moment tests courage. It tests conviction, but it also defines whether a leader leads for approval or for impact.

Unpopular decisions can range from restructuring teams, cutting budgets, ending long-standing projects or shifting company direction. These choices carry weight. They create discomfort. They often spark resistance. Yet without them, progress stalls and organizations stagnate.

A great leader undergoes these moments with clarity and confidence.

Related: Why The Most Effective Leaders Don’t Yell the Loudest — They Conduct

The cost of popularity in leadership

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