Comfort Colors T-Shirts Are the Only Thing I’ll Wear

I tend to buy T-shirts in bunches. Anytime I find a shirt I really like, I acquire at least a week's worth. In the era retroactively known as “indie sleaze,” I was outfitted exclusively in American Apparel 50/25/25 tees. In the early Instagram era, I saw an ad for Buck Mason and bought a bunch of those. Then I decided I liked V-necks and switched to The Gap's tagless Jersey shirts, which had a nice soft feel and just the right depth of dip. Last summer, I found my new fave at a chintzy tourist shop in Maine. It had the name of the town, Bar Harbor, printed on a butter-hued blank from a company called Comfort Colors. After a few wearings, I liked it so much I looked at the label to see what it was. I bought a second and have since been slowly replacing every T-shirt in my closet with shirts in the brand's various comforting colors. Photograph: Martin Cizmar Comfort Colors isn't an emerging brand—it's owned by Gilden, which is about as interesting and sexy as being owned by Country Cr ... Read full article.