Laylo is the Drop CRM powering iconic artists and live events. The platform combines landing pages, messaging, link tracking, and more to drive more tickets, merch and streams through Instagram DM, SMS and Email. Today, we power CRM across hundreds of millions of fans for some of the biggest names in entertainment like Sabrina Carpenter, Outside Lands and Skrillex.
Role Overview
We’re looking for a Head of Growth (player/coach) to build and run Laylo’s growth engine. A 0→1 builder who doesn’t just ideate, but ships. You’ll create great content, run scrappy experiments, and build product growth loops that compound. This is a hands-on role: you’ll set strategy, execute a rapid experiment cadence, measure results, and turn wins into repeatable playbooks.
You’ll focus primarily on non-advertising channels: organic social, influencer/creator collaborations, channel partners, and product growth loops. We value strong taste, speed, and a rigorous learning cadence.
You’ll report directly to the CEO and work closely with Product, Engineering, Design, Partnerships, and Sales. You’re likely a good fit if you’re excited to open Adobe/Figma/Notion/PostHog and ship something today.
Requirements:
5+ years of growth experience with a track record growing a software platform
Player/coach: experience leading small teams and/or contractors/agencies while staying hands-on (typically 2–5 people total)
Understanding of SaaS business models and funnels, particularly those with self-serve engines
Analytical + data-literate: can dig into tracking and metrics, distill insights, and communicate clearly through data (PostHog/GA/Amplitude/Mixpanel)
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