Tom's Hardware sat down with AMD's SVP and GM of Client Product Group, Rahul Tikoo, to get AMD's response surrounding Intel's new speedy Panther Lake mobile CPUs. Tikoo revealed that AMD is not afraid of Intel's new chips, claiming its lineup of high-performance Ryzen AI Max (Strix Halo) APUs and mainstream Ryzen AI series chips fulfill the market's needs more effectively.
Tikoo said that Intel's Panther Lake competition is not in the most optimal position possible in the market, and that AMD is meeting market demands better by providing two distinctly different lines of chips that provide very specific performance requirements for the demands of power users/prosumers and mainstream consumers.
"...And then, our strategy, okay, Strix Halo [and] Ryzen AI Max competes against that (Panther Lake 12 Xe), and it's better than that in terms of graphics performance, all of that. And then, for the mainstream of the market, that don't value that much graphics [power], because honestly, most of the people that are using Notebooks, that are outside of the creator or gaming spaces are, you know, they don't need that graphics performance."
Tikoo clarified that he believes shoppers will make decisions based on their needs, rather than looking for a chip that can do a little bit of everything.
"...So, like, people make choices, right? When they go into this space, they're like, Okay, here's the applications I'm using... or here's the gaming I'm doing."
The AMD lead also didn't miss the chance to jab Intel a bit, noting how Intel did not add any Strix Halo APU models into its benchmark comparisons — limiting its benchmarking runs strictly to its lower-end Ryzen AI series chip and its own previous-generation chips.
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