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Key Takeaways Different audiences have distinct needs. Running seven separate podcasts allows me to deliver focused, relevant content to each group instead of overloading one show with unrelated topics.
Segmentation helps you clarify what each audience really wants and shows that your content is built for their needs rather than for your own convenience.
The entrepreneurs who stand out in today’s noisy landscape will tailor their thinking to the specific problems their audience is trying to solve.
When I launched my first podcast, I assumed it would serve every part of my audience. That assumption collapsed quickly. Founders who wanted growth frameworks asked for deeper strategy. Marketers wanted tactical detail. Technical SEOs asked for precision. Businesses worried about reputation wanted clarity on trust. Even sports fans wanted structured analysis.
Different people needed different forms of value. One format could never deliver all of that with the depth each group deserved. That realization pushed me to create several separate podcasts rather than overload one show with unrelated topics.
Related: 10 Essential Podcasting Tips for Entrepreneurs and Authors
How multiple podcasts revealed the value of segmentation
Running seven podcasts forced me to stop thinking in general terms and start thinking in segments. Each podcast serves a specific problem and a specific mindset. For example, The UK Lead Generation Podcast speaks to companies that want predictable customer flow. The FatRank Podcast focuses on the systems behind building, ranking and scaling digital assets. The Online Reputation Management Podcast addresses the rising importance of trust and perception.
The James Dooley Podcast opens space for founders and operators to discuss performance and decision-making. The Semantic SEO Podcast goes deep into structured search and entity-based optimization. The AI SEO and Business Automation Podcast focuses on workflow efficiency and intelligent systems. The UK Sports Betting Tips Podcast speaks to an entirely different audience that prefers analytical reasoning. These audiences overlap, but their needs are not the same.
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