is the Verge’s weekend editor. He has over 18 years of experience, including 10 years as managing editor at Engadget.
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Billy Woods has one of the highest batting averages in the game. Between his solo records like Hiding Places and Maps, and his collaborative albums with Elucid as Armand Hammer, the man has multiple stone-cold classics under his belt. And, while no one would ever claim that Woods’ albums were light-hearted fare (these are not party records), Golliwog represents his darkest to date.
This is not your typical horrorcore record. Others, like Geto Boys, Gravediggaz, and Insane Clown Posse, reach for slasher aesthetics and shock tactics. But what Billy Woods has crafted is more A24 than Blumhouse.
Sure, the first track is called “Jumpscare,” and it opens with the sound of a film reel spinning up, followed by a creepy music box and the line: “Ragdoll playing dead. Rabid dog in the yard, car won’t start, it’s bees in your head.” It’s setting you up for the typical horror flick gimmickry. But by the end, it’s psychological torture. A cacophony of voices forms a bed for unidentifiable screeching noises, and Woods drops what feels like a mission statement:
“The English language is violence, I hotwired it. I got a hold of the master’s tools and got dialed in.”
Throughout the record, Woods turns to his producers to craft not cheap scares, but tension, to make the listener feel uneasy. “Waterproof Mascara” turns a woman’s sobs into a rhythmic motif. On “Pitchforks & Halos” Kenny Segal conjures the aural equivalent of a POV shot of a serial killer. And “All These Worlds are Yours” produced by DJ Haram has more in common with the early industrial of Throbbing Gristle than it does even some of the other tracks on the record, like “Golgotha” which pairs boombap drums with New Orleans funeral horns.
That dense, at times scattered production is paired with lines that juxtapose the real-world horrors of oppression and colonialism, with scenes that feel taken straight from Bring Her Back: “Trapped a housefly in an upside-down pint glass and waited for it to die.” And later, Woods seamlessly transitions from boasting to warning people about turning their backs on the genocide in Gaza on “Corinthians”:
If you never came back from the dead you can’t tell me shit
Twelve billion USD hovering over the Gaza Strip
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