Edgar Cervantes / Android Authority
YouTube’s unskippable ads have been getting longer, more frequent, and harder to ignore. Recently, we reported on how one country has decided to step in and legally limit the duration of unskippable video ads, effectively forcing platforms like YouTube to make ads skippable after five seconds. That story struck a nerve with our readers, so we ran a survey asking people if governments should step in to limit unskippable ads on YouTube and other platforms online, and the response was overwhelming!
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Should governments step in to limit unskippable ads on YouTube? In just a few days, more than 10,000 people participated in our survey, turning it into one of the most engaged reader votes we’ve seen on Android Authority recently.
A massive 86.7% of respondents said, “Yes, the current ad experience on YouTube is out of control.” That level of agreement shouldn’t really be all that surprising given that the issue directly impacts user experience, creator funding, and how YouTube makes money.
A massive 86.7% of respondents said, the current ad experience on YouTube is out of control.
Only 5.4% of the people who took the survey said they oppose government involvement because ads fund creators and keep YouTube content free. Another 7.9% of the voters said they simply avoid the problem by paying for YouTube Premium or using other ways to get rid of ads altogether.
In other words, nearly nine out of ten people who participated in our YouTube ads survey believe YouTube’s unskippable ads have crossed a line, and that some form of regulation is justified and needed.
What readers said in the survey comments
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