GHD’s Chronos Max Review: High Tech, Not High Heat

If you've had your hair dyed, cut, or styled with any regularity in professional salons, odds are you've encountered a GHD-branded hair tool. A longtime favorite of hairstylists, the company has been around since 2001 and is known for both its devotion to technological innovation and its tools' longevity. ("I've had the same GHD for 10+ years" is a typical comment on any beauty- or hair-related subreddit.) GHD's regular Chronos, Platinum+, and wet-to-dry Duet Style are all top picks in our guide to the Best Hair Straighteners, so of course we were first in line to test the company's newest release, the Chronos Max, hot off the presses in February 2025. Like most GHD tools (GHD, in case you were wondering, stands for “Good Hair Day"), the universal-voltage Chronos Max feels solid and high-quality, as befits a hair straightener north of $300. It also plays a convenient little chime to let the user know it's been turned on, is preheating, or is turning off, and the 8.8-foot cord has a sw ... Read full article.