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Key Takeaways What you see on the first page of search results isn’t always the full story.
Small inconsistencies online can quietly shape how people — and AI — perceive your brand.
The old way of managing your online reputation was simple: search your name, check the first page and manage the links. It worked fine for years. But today, AI-powered summaries dominate search results. Many people never scroll past that box. It’s your brand’s new first impression.
People also ask AI tools like ChatGPT about companies and founders, and they expect fast, accurate answers. If the facts aren’t clear, the summaries can get fuzzy — or worse, negative. That’s why it’s essential to take control of the information that feeds AI, so it tells the story you actually want.
Start with a single source of truth
The first step is to have one page on your website that clearly tells your brand’s story. This page acts as a master record that both humans and AI can rely on. It should describe your role, your company, the products or services you offer and a few verified achievements. When the facts are easy to verify, AI can’t misrepresent you, and your search results begin to reflect your reality rather than outdated or contradictory information.
Related: Why Brand Mentions in AI Are Becoming a Business Metric
Make leadership bios consistent and clear
People search for leaders by name, and AI often uses public profiles to summarize them. Every bio should be concise and consistent across platforms. Keep the focus on what the person does, key results they’ve delivered and any important dates or milestones. Small inconsistencies — like different titles or locations across pages — can lead AI to generate messy or misleading summaries.
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