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Key Takeaways Businesses facing rising costs and labor shortages can boost their bottom line by embracing a multichannel ecommerce strategy to increase revenue potential and market reach.
Integrated ecommerce operations software is essential to successfully manage the complexities of multichannel selling and prevent operational chaos.
In 60 days, companies can implement a phased approach towards multichannel mastery, improving operational efficiency and scaling revenue without jeopardizing margins.
As ecommerce companies contend with unpredictable tariffs, rising costs and ongoing labor shortages, bottom-line health is weighing heavily on the minds of business owners everywhere. Indeed, you may feel like you’ve exhausted every cost-cutting measure and fully optimized operational efficiency in your warehouse, but it’s just not enough. Your alternate line of defense against eroding margins is to ramp up top-line growth, the lever that can get that revenue flywheel spinning in 2026.
Enter multichannel ecommerce. Selling on multiple channels is a low-cost, low-barrier-to-entry way to give your ecommerce business more revenue potential, more reach and greater agility to stay on top of buying trends. At the same time, the multichannel model reduces risk through diversification, helping minimize potential losses caused by marketplace volatility and evolving consumer behavior.
With a multichannel approach, you can avoid over-reliance on a single marketplace and test the effectiveness of various sales channels, moving beyond Amazon to explore new marketplaces (think eBay, Etsy or Walmart). You can sell on social media platforms such as TikTok Shop or Instagram Shop, meeting consumers where they spend time while diversifying your customer acquisition costs (CAC). You can expand direct-to-consumer (DTC) sales through your own website; for example, instead of relying solely on retailers, wholesalers can add a DTC channel to boost sales income.
Related: How to Sell on Etsy in 2025: A Comprehensive Guide
The chaos trap
The multichannel growth promise of more reach, higher conversion and healthier margins is highly appealing, but only if operations don’t descend into chaos when new channels are added. Ecommerce businesses still relying on manual processes to support multiple sales channels are courting disaster, from overselling, picking errors and fulfillment bottlenecks to failure to comply with channel-based seller requirements and poor decision-making due to siloed data and a lack of operational visibility.
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