Customer relationship management (CRM) software can manage and track customer relationships, trends, marketing efforts, and communication, bringing everything into one centralized platform or system to optimize interactions. These tools have become crucial for modern businesses to grow and scale while providing strong customer support. They also have value in managing and analyzing customer data and trends, identifying new business opportunities, and developing sales pipelines.
Depending on the type of solution you opt for, you may also be able to harness AI, analytics, collaborative tools, and advanced features that streamline your business operations. Software ranges from enterprise-ready Salesforce solutions to HubSpot's packages for small and medium-sized businesses.
In ZDNET's January update, we revised our 2026 guide by including more information on our favorite CRM products, additional insights into the CRM industry, answering more of your most common questions, and providing more alternative CRM solutions to consider.
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What is the best CRM software right now?
My top recommendation for CRM software is Salesforce Starter CRM. Salesforce Starter CRM is well-suited for businesses just entering the CRM world, as well as larger, experienced organizations that require advanced automation, AI, and platform customization. Payment options are simple for small and large businesses alike, with packages starting at $25 per user per month.
Alternatively, if you're looking for a sales-focused platform, consider Pipedrive, beginning at only $14 per seat per month.
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ZDNET has monitored the CRM software market for decades, and we keep an eye on business trends, CRM development, and changing customer requirements to provide you with the best CRM solutions to consider today. Read on to explore all our recommendations for the best CRM software of 2026.
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