Joe Maring / Android Authority
TL;DR T-Mobile store employees reportedly say credit card signups are now tracked as part of performance metrics.
Customers may be flagged internally, prompting reps to offer the card proactively via SMS during a visit.
You’re still under no obligation to apply, but don’t be surprised if the card comes up quickly and unprompted.
If you’ve visited a T-Mobile store recently and felt like the credit card pitch came harder or faster than expected, that might be by design. New reporting suggests the carrier is pushing its branded credit card harder at the employee level than ever, making it far more likely to come up in everyday store visits.
According to The Mobile Report, anonymous T-Mobile employees told the publication that credit card applications are now tied directly to an internal performance metric called ULB, which is short for Un-Carrier Leaderboard. If signups are tracked as part of how store employees are assessed, this will naturally encourage most reps to push the card on customers as much as possible.
Is the T-Mobile card worth signing up for? 87 votes Yes, I'm signing up for it myself (or have already.) 34 % Yes, though I'm not with T-Mobile. 3 % No, it is not worth it. 54 % Other (Tell us in comments.) 8 %
The report also claims that customers are grouped into different categories within T-Mobile’s systems, and that these categories influence how the card is presented. Some customers are reportedly flagged as “priority,” which prompts employees to send a T-Mobile Visa application link via SMS during the visit, even if the customer hasn’t asked about it. Others only see that option if they specifically inquire, while a third group isn’t flagged at all and would instead be pointed toward a QR code if they show interest.
Don’t want to miss the best from Android Authority? Set us as a favorite source in Google Discover to never miss our latest exclusive reports, expert analysis, and much more.
to never miss our latest exclusive reports, expert analysis, and much more. You can also set us as a preferred source in Google Search by clicking the button below.
... continue reading