Even the best TVs don't look as good as they potentially can when they're fresh out of the box. If you have a new Hisense TV, or even if you've had one for a while, adjusting these picture settings can ensure it looks as good as possible.
You don't need any specialized equipment or technical know-how for these adjustments. Even just picking the best picture mode can result in big improvements in the overall image quality. If you want to go back to the previous settings, it's easy. None of these changes is permanent.
Ty Pendlebury/CNET
Initial settings
Once you've got the TV connected to your Wi-Fi and opted out (if possible) of any data "sharing" policies, you'll be good to start adjusting the picture settings. With some Hisense TVs, these will be accessible via the Settings menu under Display & Sound, and then under Picture. Other models use different operating systems, aka the user interface, and put the picture settings in different parts of the menu.
Important note: Your Hisense TV might save any changes you make just to a specific input. As in, if you make adjustments to HDMI 1 for your cable box, the picture settings on HDMI 2 might be unaffected. Look for the Apply Picture Settings option if you want to copy your settings from one input to all of them. You'll still be able to adjust the settings for each input if you want.
Start with the picture mode
The biggest change you can make to your TV's overall image is changing the picture mode. This adjusts several different settings all at once, and you can then fine-tune the image from those broad strokes. Many Hisense TVs have a lot of picture modes, but you can break them down into two categories: Vivid (Dynamic), Standard, Sports and PC/Game will have a lot of extra processing, cooler ("bluer") color temperature and some other features that will look OK with live and sports content, while Theater Day, Theater Night, (sometimes called Cinema) and Filmmaker, will dial back a lot of the extra processing and let scripted TV shows and movies look closer to what their creators intended.
Sports and other live content will still look fine in Theater/Filmmaker modes, but scripted TV shows and movies won't look as good in the other, non-Cinema/Theater modes. If you watch HDR content (which is most commonly just scripted TV shows and movies), the TV will switch to an HDR picture mode that has additional settings.
If you don't want to mess with your picture mode when watching different content, we recommend leaving it in one of the Theater/Cinema or Filmmaker modes. These modes typically have the most accurate, realistic color and best overall image of any of a TV's modes.
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