The watch world is readying itself for the slew of new releases from the likes of Patek Philippe and Rolex when Watches and Wonders descends on Geneva in April. But this week, the watchmaker Omega and the luxury conglomerate LVMH both spotted a window of opportunity to get pieces out ahead of the annual gathering.
Since 2020, LVMH has been kicking off each new year by serving up watches from its stable of brands, including Zenith, TAG Heuer, Hublot, and Louis Vuitton. Meanwhile, Omega—muscling in on LVMH's party somewhat—is leaning into its connection to next month's Winter Olympics in Italy, where it will once again serve as the event's official timekeeper.
These six are the timepieces that caught WIRED’s eye this week.
TAG Heuer Carrera Chronograph Seafarer
Courtesy of Tag Heuer
Starting with perhaps our favorite of the bunch, this TAG is actually inspired by an old 1949 Heuer “Solunar” model produced for Abercrombie & Fitch. The trick here is that not many mechanical watches are able to let the wearer know when low or high tide is taking place, but this piece can via an indicator on the 9 o'clock subdial. However, form also follows function here, as the teal and yellow accents (a callout from the original) contrast with the champagne dial to make the Seafarer effortlessly shipshape.
Hodinkee unveiled its own version of this piece in 2024, and it must have sold well to prompt a new iteration so soon afterwards. The 42-mm stainless steel case's pump pushers on the right are balanced by the “Tide” pusher on the left, while inside mechanical power is supplied by the in-house TH20-04 automatic movement. You also get 80 hours of power reserve to let the watch continue to run once it's off your wrist and, most fittingly, 100 meters of water resistance. $8,800 at TAG Heuer.
Hublot Big Bang Tourbillon GOAT Edition
Courtesy of Hublot
Whether you're in the Novak Djokovic camp or not when it comes to choosing the greatest tennis player of all time, there's no denying his record: an epic 24 Grand Slams. Hublot, very much on team Djokovic, has decided to create a watch celebrating the Serbian’s achievements, one that is brimming with tennis references.