A Toyota dealership is seen on November 19, 2025 in Austin, Texas.
Toyota Motor has retained its position as the world's top-selling automaker in 2025, posting record sales of 10.5 million units, the Japanese auto giant reported on Thursday.
Sales of Toyota and its luxury Lexus marque rose 3.7% from a year earlier, edging out Volkswagen Group's 9 million units and Hyundai Motor Group's 7.27 million units.
Notably, demand was buoyed by strong U.S. sales of hybrid vehicles, such as the Prius and RAV4 models.
Toyota's strength in the U.S. came despite an aggressive tariff regime rolled out by U.S. President Donald Trump, who initially imposed 25% levies on Japanese automotives, before reducing them to 15%.
In the U.S., Toyota and Lexus vehicle sales climbed 7.3% to 2.93 million units.
The results reflect success in Toyota's strategy of absorbing tariff-related costs rather than passing them on to consumers through broad price hikes, while focusing on local production and other cost controls.
While the company estimated in November that U.S. tariffs would still cost it 1.45 trillion yen ($9.7 billion) in its fiscal year ending March 2026, it also raised its full-year operating profit forecast, citing successful cost reductions and strong demand outside the U.S.