As NFL fans turn their attention toward Super Bowl LX's matchup between the Seattle Seahawks and New England Patriots, attention is also growing for this year's Super Bowl ads. Brands are already cranking up their campaigns with teasers and sneak peeks for their big game spots, and we expect a few movie trailers to pop up, too.
Because it's never too early to start watching Super Bowl ads, we've gathered a small roundup for you. While some of these are full-length commercials meant to make you laugh, feel inspired or bet on something, some are short teasers that will pique your curiosity (hello, sad-faced Emma Stone).
Beer, snacks, apps and wellness brands are in this batch, and the list will continue to grow as we approach game day on Feb. 8.
Pepsi nabs a polar bear
We've seen polar bears working as mascots for years for one particular cola brand, but Pepsi's blind taste test for this bear has it feeling disloyal.
Instacart in its disco era
Instacart recruited Ben Stiller and Benson Boone as disco-loving performers for a series of Super Bowl commercials to introduce its new app feature: Pick bananas the way you like them. Look out for these harmonizing brothers to drop another fresh ad during the big game.
Liquid I.V. and EJAE of KPop Demon Hunters
Singer EJAE goes a cappella with a version of Against All Odds in this Liquid I.V. teaser dubbed as a Tiny Vanity Concert. Who can't relate to singing in front of a mirror? The full ad will go live for game week.
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