MrBeast's videos are losing money, but his consumer brand could be worth billions

The big picture: The world's biggest YouTuber is now laying the groundwork to become a consumer product mogul, with ambitions extending far beyond his viral stunts and extravagant giveaways. Leaked financial documents reveal that MrBeast's team envisions a future built on selling physical products to his massive fanbase, aiming to transform his company into a multi-billion-dollar empire. The scoop comes from an investor pitch deck obtained by The Verge, which reveals that Jimmy Donaldson (MrBeast) is seeking to raise $200 million from investors for his company, Beast Industries. This funding round could elevate the company to a staggering valuation of over $5 billion. MrBeast currently boasts over 372 million subscribers on YouTube, with his chocolate brand, Feastables, already matching the revenue generated by his core YouTube business. However, projections suggest that Feastables will surpass video income as early as this year. The pitch deck outlines an ambitious push into consum ... Read full article.