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Key Takeaways Avoiding vanity metrics is a critical step in developing an effective video content strategy that will drive business growth.
Focus on the pain points of your target audience and keep an eye on demographics and engagement rates.
Video content is one of the marketing channels with the highest ROIs out there, with 84% of marketers seeing increased sales. But for video content to be effective, businesses need to make data-driven decisions about where to invest resources — which platforms, what video formats, which topics.
In all of this, there is a major pitfall: Vanity metrics, which tempt businesses into priorities that don’t align with their overall business goals.
But what are vanity metrics? How can they mislead your strategy? And what does all of this look like in practice?
Here’s everything you need to know — and a case study to illustrate it.
Key Facts:
View counts are not necessarily good indicators of how effective a particular piece of media content is for a business. Similarly, overall channel subscriber numbers don’t indicate how many of your viewers will convert into leads.
Vanity metrics create a positive impression but can tempt businesses to prioritize the wrong strategies.
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