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Key Takeaways Relying on just one or two marketing channels is risky. A multi-channel mix, on the other hand, creates resilience and sets you up to be discovered in the AI-powered future.
Start with a strong digital foundation to drive discovery, then bridge that with offline experiences to build trust.
Add affiliate marketing and partner channels to add performance-based volume without upfront ad spend.
Growing businesses rely on marketing to generate demand. However, they rely too often on just one or two channels. And while that can work short-term, it leaves them exposed when one channel underperforms or becomes more expensive.
Companies with scalable growth use a smarter mix:
Digital to drive discovery
Offline to build trust
Affiliate or partner channels to add performance-based volume
AI marketing awareness to strengthen long-term visibility
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