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Will synthetic data derail generative AI's momentum or be the breakthrough we need?

Published on: 2025-06-25 09:45:04

Getty Images/Yaroslav Kushta With the rise of generative AI, synthetic images and text have become common knowledge -- but are you familiar with synthetic data? As the name implies, the term refers to data that is artificially generated and used to replace real data. It is used to create solutions for healthcare, finance, the automotive industry, and, most importantly, artificial intelligence. Synthetic data is such an integral part of the digital revolution that South by Southwest (SXSW) held an AI session titled "Impact of Simulated Data on AI and the Future," meant to analyze the technology's ability to bolster and support generative AI, while also evaluating the potential risks. Also: 10 key reasons AI went mainstream overnight - and what happens next The panel featured expert panelists Mike Hollinger, director of product management, enterprise Gen AI software at NVIDIA; Oji Udezue, CPO at Typeform; and Tahir Ekin, Fields Chair in business analytics at Texas State University, w ... Read full article.