Walk the rows of the farmers market in a small, nondescript Texas town about an hour away from Austin, and you might stumble across something unexpected: In between booths selling fresh, local pickles and pies, there’s a table piled high with generic-looking streaming boxes, promising free access to NFL games, UFC fights, and any cable TV network you can think of.
It’s called the SuperBox, and it’s being demoed by Jason, who also has homemade banana bread, okra, and canned goods for sale. “People are sick and tired of giving Dish Network $200 a month for trash service,” Jason says. His pitch to rural would-be cord-cutters: Buy a SuperBox for $300 to $400 instead, and you’ll never have to shell out money for cable or streaming subscriptions again.
I met Jason through one of the many Facebook groups used as support forums for rogue streaming devices like the SuperBox. To allow him and other users and sellers of these devices to speak freely, we’re only identifying them by their first names or pseudonyms.
“People are sick and tired of giving Dish Network $200 a month for trash service.”
SuperBox and its main competitor, vSeeBox, are gaining in popularity as consumers get fed up with what TV has become: Pay TV bundles are incredibly expensive, streaming services are costlier every year, and you need to sign up for multiple services just to catch your favorite sports team every time they play. The hardware itself is generic and legal, but you won’t find these devices at mainstream stores like Walmart and Best Buy because everyone knows the point is accessing illegal streaming services that offer every single channel, show, and movie you can think of. But there are hundreds of resellers like Jason all across the United States who aren’t bothered by the legal technicalities of these devices. They’re all part of a massive, informal economy that connects hard-to-pin-down Chinese device makers and rogue streaming service operators with American consumers looking to take cord-cutting to the next level.
This economy paints a full picture of America, and characters abound. There’s a retired former cop in upstate New York selling the vSeeBox at the fall festival of his local church. A Christian conservative from Utah who pitches rogue streaming boxes as a way of “defunding the swamp and refunding the kingdom.” An Idaho-based smart home vendor sells vSeeBoxes alongside security cameras and automated window shades. Midwestern church ladies in Illinois and Indian uncles in New Jersey all know someone who can hook you up: real estate agents, MMA fighters, wedding DJs, and special ed teachers among the sellers who all form what amounts to a modern-day bootlegging scheme, car trunks full of streaming boxes just waiting for your call.
These folks are a permanent thorn in the side of cable companies and streaming services, who have been filing lawsuits against resellers of these devices for years, only to see others take their place practically overnight.
Jason, for his part, doesn’t beat around the bush about where he stands in this conflict. “I hope it puts DirecTV and Dish out of business,” he tells me.
Jason isn’t alone in his disdain for big TV providers. “My DirecTV bill was just too high,” says
Eva, a social worker and grandmother from California. Eva bought her first
... continue reading