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Key Takeaways You can’t buy your way in right now. This isn’t ad-driven (yet). It’s data-driven.
It’s not just about visibility anymore. It’s about being part of the answer.
You don’t need to overhaul your entire site. But you do need to structure your product content in a way that machines (and humans) can use.
If you run an e-commerce business, this is the update you can’t afford to ignore:
You can now shop directly inside ChatGPT.
OpenAI recently launched a feature called Instant Checkout, which allows users to discover, compare, and buy products without ever leaving the chat.
That means ChatGPT is no longer just a tool to answer questions. It’s now a place where shopping decisions start and finish.
So, what does that mean for your brand? It means your products need to be visible, understandable and structured for AI. Not just for Google, but for a new kind of customer journey that skips traditional search altogether.
Related: After Helping Hundreds of Brands, These Are the Social Media Moves I Recommend in 2026
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