You might have noticed that over the last several years, more and more companies have shifted to a subscription model for their products and services, and Apple has slowly begun to follow suit. As Apple hardware continues to improve, customers are keeping their devices for longer. Meaning that Apple is earning less per customer on their hardware purchases. This has pushed Apple to add more products to its services. Today, Apple offers subscriptions like cloud storage, media, productivity tools, AppleCare, and now products like Creator Studio. This suggests the company is willing to expand subscriptions into areas that were traditionally one-time purchases, a trend that we need to keep a close eye on. The easiest way to see how far Apple has leaned into subscriptions is to simply lay out everything the company currently offers.
Be sure to check out our video essay below talking about the state of apple products and their serveis revenue and what it means in the future!
Apple’s current subscription lineup
As we mentioned in the intro, Apple now has a slew of different subscription services that I wanted to shed some light on. Let’s start with the oldest of them all, iCloud storage.
iCloud+
Apple still includes 5GB of free cloud storage with every account, which seems insanely low for 2026. This usually forces users to quickly move to paid tiers as photos, backups, and files accumulate.
Offerings with monthly pricing:
50GB for $0.99
200GB for $2.99
2TB for $9.99
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