is a senior reviewer covering TVs and audio. He has over 20 years experience in AV, and has previously been on staff at Digital Trends and Reviewed.
Each TV company has its own distinct personality and direction. These change over the years, with new technological breakthroughs or at least new business deals. New aspirations shake up the natural order. This year, for example, nearly every company has decided to make and heavily promote RGB LED TVs. Some of them, like Hisense, seem like they’re doing it because they want to. LG’s making one too, but it’s clear the company’s heart still lies with OLEDs. Are RGB LED TVs the next big thing? Who knows!
2026 is only a few weeks old, but we’re already seeing those personalities and how the choices each manufacturer makes can affect the year ahead, both for themselves and for their competitors. Here’s where things stand at the beginning of 2026. Who knows where we’ll be at the end of it?
LG: the OLED darling
The W6 Wallpaper OLED TV is only 9 millimeters thin and uses LG’s most advanced OLED panel. Photo by John Higgins / The Verge
LG has long been the dominant force in OLEDs, consistently making some of the most impressive TVs in the mid-to-high end, from a $1,300 B-series TV all the way up to the $60,000 OLED T. OLED panels are emissive: each pixel creates its own light, allowing for pixel-level control of brightness and color as well as incredible contrast and zero blooming, since each pixel can be turned off individually. OLED TVs still give you the best performance you can get for a reasonable amount of money, and that’s likely to be the case for at least another few years.
The one drawback of OLED panels, historically, has been brightness, especially in well-lit rooms. But in 2025, LG implemented the four-stack OLED technology developed by LG Display in its G5 TV, delivering the brightest picture we’ve seen from an OLED. (Panasonic also implemented the four-stack panel.) This year, in addition to being in the G6, the technology trickles down into the 77- and 83-inch sizes of LG’s midrange C6 OLED. The return of the Wallpaper TV — which LG hyped hard during CES — will also utilize the technology.
LG is also a presence in Hollywood. The LG G Series TVs in particular are found throughout the film industry, used by post-production houses as client monitors as well as by some colorists as their primary monitor. There’s a comfort knowing post-production professionals are relying on the same LG OLEDs you can get in your home, and you’re seeing on your TV what they saw on theirs.
LG’s strong emphasis on OLED does cause its other product lines to fall by the wayside. It continues to develop its mini-LED line, but those TVs don’t garner the same attention as its OLEDs and don’t reach the same performance levels of mini-LED displays from TCL, Hisense, Sony, or Samsung.
Alongside its OLEDs at CES, LG also revealed its new Micro RGB evo LED TV. RGB LED technology uses clusters of red, green, and blue LEDs as backlights instead of just the blue LEDs used in traditional mini-LED TVs. This potentially allows for better color accuracy and purity with exceptional brightness. And while the TV looks beautiful in person and boasts impressive specs including 100 percent area of the BT.2020, DCI-P3, and Adobe RGB color gamuts, it almost feels as though LG is releasing an RGB LED TV because everyone else is, too.
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