AI Is Devouring Website Traffic — But I Hit Record Leads Last Year Anyway. Here's How.

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Key Takeaways Create content that addresses specific questions people might ask AI.

Create a deeper offline impression with prospects before they reach for AI.

Increase your Google reviews so you beat competitors based on real-life experience, not AI summaries.

Googled anything lately? Chances are you have, since Google processes about 9.1 billion searches every single day.

So you’ve probably seen — and maybe even used — a Google AI Overview. It’s that summary box at the top of search results that tries to answer your question instantly, without requiring a click.

The feature first rolled out in May 2024, and a recent analysis estimates that Google’s AI Overview appears on about 21% of all searches, with certain queries more likely to trigger it. For example:

Single-word queries activate an AI Overview just 9.5% of the time.

Question-based queries trigger an AI Overview 57.9% of the time.

As AI search and AI summaries grow — and they’re expected to grow massively — the outcome is more eyeballs on AI and fewer clicks to actual websites.

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