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What to Look for in a Financial Advisor When Your Business and Personal Wealth Are Deeply Connected

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Opinions expressed by Entrepreneur contributors are their own.

Key Takeaways Seek an advisor who understands the complexity of your wealth and can engage in terms of cash-flow strategy, entity structure, exit planning and succession — not just investment returns.

Insist on fiduciary alignment and transparency. A fiduciary advisor is legally obliged to put your interests ahead of their own.

Evaluate how services are structured, look for firms that use planning technology, and ask about the full scope of service.

Entrepreneurs are decisive by nature. But one critical decision that often gets deferred or approached too casually is the selection of a financial advisor. Many founders and business leaders wait until a major liquidity event or tax issue forces the conversation. That’s a missed opportunity.

Choosing the right advisor early can help preserve wealth, create flexibility and align your business and personal financial strategies well before the pressure is on.

Financial advisors, lawyers, accountants and investment bankers aren’t all built the same. Some are excellent at portfolio construction but fall short when it comes to complex planning or business integration. Others are tied to institutions that limit their objectivity. The right fit depends on where you are in your business lifecycle and what kind of support you actually need.

Here’s what to consider.

Understand your own complexity

Entrepreneurs and executives operate in a more complex financial environment than most individuals. Your assets may be illiquid, your income irregular and your tax exposure dynamic. If you’re still growing a business, your advisor should be able to engage in terms not just of investment returns, but also in terms of cash-flow strategy, entity structure, exit planning and succession.

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