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OpenAI officially launched its advertising pilot in ChatGPT, leaving us with a better idea of the kinds of products we might see stuffed beneath our conversations with the AI chatbot. Several companies have announced plans to show ads inside ChatGPT — placements that will reportedly cost them a pretty penny — ranging from major retailers like Target to automakers like Ford and Mazda.
You’ll only see ads in ChatGPT if you’re a free user or subscribed to its cheaper $8 / month Go plan. OpenAI has said it will “clearly” label the ads and that they won’t influence ChatGPT’s response. Here are all the brands that we know are partnering with OpenAI so far.
Target
Target says in an announcement that it will use ads in ChatGPT to help users “discover products, deals and inspiration that meet what they’re seeking at that moment.” It notes that ads will appear based on keywords that appear in a user’s ChatGPT prompt. As an example, Target says someone using ChatGPT to look for “countertop cooking appliances that make everyday meals more convenient” might see an ad for an air fryer from Target.
Adobe
Adobe is planning to show ads for its AI-powered document editor, Acrobat Studio, and its AI video and image generator, Adobe Firefly, in ChatGPT. It’s positioning the partnership as a way to “better understand how ads can provide helpful, relevant experiences” as it ramps up its own platform designed to help advertisers show up in AI search results.
Williams-Sonoma
You might see ads for Williams-Sonoma’s range of housewares, kitchenware, furniture, and other products, too. The company says it’s going to explore how ads in ChatGPT will help “surface relevant, high-quality products” at “decision-making moments.”
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