How to Make a Living as an Artist
Preface
I first wrote down these ideas in early 2017, just after I started to make a living as an artist. I came to them over time, but I wanted to document them at that specific moment in my career. The moment when I was finally sure that what I was doing was working. I had just finished a year with $54k in sales and was about to have one with $150k. A few years later I would sell over $1M in art. I figured that whatever I was thinking at that moment of transition would be the most relevant to other aspiring artists.
I didn't get into art to make a living — I got into it as a creative outlet while feeling trapped in my job. But as I continued to want to make more art, I developed theories on how to earn enough money to buy the remainder of my time so I could work exclusively on art.
I have shared these writings with artists who have come to me for advice. I have not before now published them due to some combination of busyness and fear of criticism.
Why You Should Not Make a Living as an Artist
Most people who enjoy making art should not try to make it their full time job. When you turn an avocation (hobby) into a vocation (job) you have to do new things you do not enjoy. Emails, events, meetings, accounting, and more. These are not only a drag but can actually strip the joy from the rest of your art practice.
Even the work itself can become a burden because you now have to make it. Amateurs can wait for inspiration; professionals must create every day.
If you enjoy making art, ask yourself why that is not enough? Why do you need to make money from this activity? Why do you need to do it with more of your time? Can it not perhaps give you more joy remaining a hobby?
I have played the drums for many years, and while I was once tempted to go pro, I have always resisted. Drumming is a refuge for me. A joy. An escape. I play when I want. I don't play when I don't want. This is no longer true for my painting. Beware. Think hard.
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