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Key Takeaways Abandon your focus on keyword optimization and start optimizing for citations
Your human talent should focus on risk removal instead of pitching
By the time a human conversation happens, the decision is often 80% to 100% made
Businesses no longer find value in standard blog posts, which AI technology has made obsolete
The traditional B2B growth engine is now showing signs of “leaking oil.”
The predictable path to revenue has followed a straight line for many years. It starts off with the marketing department generating leads. Then, sales development reps qualify those leads. From there, account executives spend weeks or months nudging prospects toward a signature.
However, high-growth companies have learned that their human-dependent sales process is often the biggest bottleneck to scaling.
Related: Most Business Owners Fail to Track This Key Metric. Here’s Why That’s a Dangerous Mistake.
Why your business must become discoverable to the AI layer
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