After 14 years of trying and failing to gain a smartphone foothold, Amazon has announced it will discontinue its app store. Anyone who has content in Amazon's store will be able to access it for now, but all bets are off beginning on August 20, 2025. As part of the pull-back, the company is also discontinuing the Amazon Coins digital currency.
The Amazon Appstore made waves when it launched in 2011, offering an alternative to what at the time was known as the Android Market. Amazon even scored some early exclusives and gave away a plethora of premium content and Coins to anyone willing to do the legwork of installing the storefront on their Android phone.
That level of attention didn't last, though, and the Appstore today has hardly evolved from its humble beginnings, lacking most of the content and features people have come to expect from a mobile app store. If you want to check out the store on your phone before it goes away, you'll have to sideload the client by downloading an APK from Amazon. This process isn't hard, but it proved to be a significant barrier to entry for getting people into the Amazon ecosystem.
Amazon says it has stopped selling Coins effective today, but you can still spend any of the currency already attached to your account. However, you'd be spending it on content that may or may not be available on your phone later this year. A better idea might be to continue ignoring the Appstore like you probably have for years—if you have any paid Coins remaining in your account when the shutdown date rolls around, Amazon will simply refund you.
Credit: Ryan Whitwam The selection in the Amazon Appstore is pretty much what you'd expect. The selection in the Amazon Appstore is pretty much what you'd expect. Credit: Ryan Whitwam
This is an interesting time for Amazon to throw in the towel. The Appstore's continued existence came up repeatedly in Google's 2023 antitrust case with Epic Games. While Google contended that Amazon's presence in the market supported its position that the Play Store was not an illegal monopoly, Epic produced an expert who testified that the Amazon Appstore was only present on 0.1 percent of Android phones. And that says nothing about how many people were actually using the store they'd installed.