The Seahawks may have won the Super Bowl, but Anthropic also walked away with bragging rights, according to data analyzed by BNP Paribas.
The maker of the Claude chatbot saw visits to its site jump 6.5% following its Super Bowl advertisement that took a swing at rival OpenAI's decision to bring ads to ChatGPT.
The Claude gain, which took it into the top 10 free apps on the Apple App Store, beat out chatbot and artificial intelligence competitors OpenAI, Google Gemini and Meta . Daily active users also saw an 11% jump post-game, the most significant within the firm's AI coverage.
OpenAI's ChatGPT had a 2.7% bump in daily active users after the Super Bowl and Gemini added 1.4%.
Claude's user base is still much smaller than ChatGPT and Gemini.
Advertisements from artificial intelligence brands took center stage at the big game, which brought in an audience of 125 million in the U.S., as platforms made their pitch to lure more customers in a competitive market that's showing no signs of slowing.