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Key Takeaways What started as “self-care” has become self-surveillance.
We have turned wellness into a performance sport, one more arena where we can win or fail.
Wellness used to feel like a competitive advantage, an edge to help us show up clearer, calmer and more energized. I was all-in on the routines, the learnings and the little upgrades that made me feel like I was investing in my future.
Now wellness feels heavy. I say this as someone who loves this space, which is why the shift is difficult to ignore.
Heavy like a hundred open tabs. Heavy like an endless group chat of advice. Heavy like we’re all one decision away from getting it “right” or one missed routine away from falling behind. The irony is that wellness is meant to help us feel better, and instead, it’s making a lot of us exhausted and more anxious.
I’m immersed in the world of health and wellness through my work. I help launch, build and operate wellness companies. I don’t have letters behind my name, and I am not a doctor. And because I’m adjacent to the space, I’m constantly fielding questions — over text, at kids’ sports events or at dinner party — where someone inevitably pulls out a one of the “quick questions” they’ve been sitting on for months:
Should I take HRT?
What’s the best supplement for sleep?
Is cold plunging going to change my life?
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