Key Takeaways Klarna CEO Sebastian Siemiatkowski expects the company’s headcount to fall from about 3,000 employees to under 2,000 by 2030, largely due to AI.
The workforce has already been cut by roughly half since 2022, from around 7,000 to 3,000 people, through layoffs and “natural attrition” as employees choose to leave and are not replaced.
The roles most likely to remain at Klarna are those built on “human connection,” such as managing relationships with retailers and partners.
Klarna CEO Sebastian Siemiatkowski projects that the “buy now, pay later” provider’s headcount will decrease by about one-third by 2030, from 3,000 employees today to under 2,000. The CEO points to AI taking over a growing share of white-collar work as the culprit. He says that the jobs that endure will be the ones grounded in human relationships, rather than repetitive work that AI can easily replace.
On an episode of the 20 VC podcast that aired this week, Siemiatkowski said he expects his workforce to shrink, but not because of layoffs. Instead, Klarna is relying on “natural attrition” of about 20% each year, as employees choose to leave their jobs and are not replaced. In his words, employees spend an average of “five years” at Klarna before deciding to leave.
Between attrition and layoffs, the fintech company has already whittled down its workforce from around 7,000 employees in 2022 to about 3,000 today. Siemiatkowski openly tied that shift to an aggressive internal rollout of generative AI, which he argues lets the company “do much more with less.” What’s more, Klarna froze most hiring outside engineering starting in 2023, relying on AI tools to absorb work previously handled by humans.
Sebastian Siemiatkowski, chief executive officer of Klarna. Photographer: Michael Nagle/Bloomberg
In early 2024, Klarna launched a customer service chatbot that it claimed could do the work of over 700 full-time human agents. In September, the company went public on the New York Stock Exchange at a valuation of $15 billion. The “buy now, pay later” provider is worth $7.4 billion at the time of writing.
Roles that will remain
Siemiatkowski said that AI would not replace jobs at Klarna requiring “human connection,” highlighting employees who work directly with retailers and businesses that depend on relationships with clients.
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