CRM provider Creatio launches first ‘AI native’ platform with agentic digital talent built-in

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More In the generative AI age currently sweeping the business and tech worlds, the CRM (customer relationship management) software may seem antiquated — with some firms even forgoing them entirely in favor of radically different AI tools. But for Boston-headquartered Creatio, a global provider of AI-native workflow automation and CRM solutions, the path forward is one of reimagining what the CRM can and should be from the ground up, with AI as its primary interface and connective tissue. Today during its Creatio.ai Live Executive Presentation, the company is introducing its new “AI native” CRM that puts a chatbot prompt box front-and-center, allowing the user to simply type in what data or operations they need and allowing the CRM to serve it up to them instead of hunting and pecking through different menus and buttons. “Imagine a CRM with only one form—a prompt ... Read full article.