Tilting Point launches $150M user acquisition fund to boost mobile games

Tilting Point has launched a new $150 million user acquisition (UA) fund to help developers scale their games and apps. This marks the publisher’s third time deploying a multimillion dollar fund, following its initial endeavors in 2016 ($12 million) and 2018 (up to $130 million). Among the first developers to leverage the new fund are mobile game developer Mythical Games, early learning game leader Begin and a soon-to-be-announced rapidly-growing web-based gaming hub. Kevin Segalla, CEO of Tilting Point, said in an interview with GamesBeat that the company has once again negotiated a line of credit with a bank to provide the $150 million user acquisition fund. Kevin Segalla, CEO of Tilting Point. Segalla acknowledged that user acquisition isn’t what it used to be. Before Apple prioritized privacy over targeted ads, user acquisition was quite effective. And Tilting Point was able to help scale more than 200 games over time. But with Apple’s deprecation of the Identifier for Advertis ... Read full article.