Lego is building an in-house video game development team
Published on: 2025-06-23 13:32:30
Lego has a long history in the video games sector between licensed titles that feature digital brick versions of iconic movie characters and physical sets like the new Mario Kart one . But after decades of third-party studios making games with the Lego name on them, the company is taking more of a hands-on approach.
“We can definitely say as long as we’re under the Lego brand we can cover experiences for kids of all ages, digital or physical, Lego CEO Niels Christiansen told the Financial Times . To that end, an in-house game development division "is something we’re building up." Per the publication, Lego plowed hundreds of millions of dollars into tripling its number of software developers to more than 1,800. “We have made quite a few investments in the future — I’d almost rather overinvest. That’s the benefit of being family-owned and long term,” Christiansen said.
It's unclear if Lego plans to stop working with external developers. That would be a risky move considering the equity
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