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Sony testing AI to drive PlayStation characters

Published on: 2025-07-15 15:02:54

As a company and first-party platform, PlayStation and Sony have not shied away from using AI as part of their value proposal to consumers. While competitor Microsoft has made a big show about using it for game ideation and prototyping, Sony has instead focused on using AI and machine-learning for frame generation and hardware uses, largely staying away from experimenting with its acclaimed software portfolio from PlayStation Worldwide Studios. But if a leaked video is any indication, that may soon change. In a report from The Verge, a tipster pointed attention at a YouTube video from what appears to be an internal presentation at Sony. The video has now been taken down as a result of a copyright claim from a company named Muso, which acts as a copyright enforcement company that lists Sony Entertainment as one of its clients. In the video, PlayStation character Aloy — protagonist of both Horizon titles — answers questions from the player characters with artificially-generated animatio ... Read full article.