Believe it or not, the first Apple TV product preceded even the iPhone with its initial introduction. Yet for almost two decades, the product has remained fairly niche in Apple’s lineup. But the new Apple TV 4K launching this fall could be the best chance yet to change that.
New Apple TV 4K might be the first to go mainstream
In the early days of the Apple TV, the product was referred to by Apple as a “hobby.”
It wasn’t expected to achieve the kind of success found by the Mac or iPod, or subsequently the iPhone.
Instead, it was just a fun side project in an area Apple cared about.
When the Apple TV HD launched in 2015, Apple sought to make the product more of a hit. For a while, its biggest barrier to mass adoption seemed to be price.
These days, the Apple TV 4K is more affordable than ever at $129—which can be split into multiple payments in many cases.
But when all TVs include access to streaming apps at no extra cost, the Apple TV 4K is still a tough sell.
There are two reasons why Apple’s new model could find wider success though:
a halo effect from Apple TV+ and growing frustration over ads
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