How La Fourche, an online organic supermarket, is thriving after q-commerce’s bust

La Fourche is just seven years old but it has been quite a rollercoaster for the French startup. During this time, the online grocery retailer has gone through a global pandemic, followed by the rise of venture-backed quick-commerce startups that promised grocery deliveries in less than 15 minutes, followed by the implosion of that vertical. When you talk with La Fourche’s co-founder and CEO Nathan Labat, he doesn’t spend too much time dwelling on Flink, Getir, Gopuff, Gorillas and all the q-commerce startups that swarmed over Europe around 2021. That’s because La Fourche’s business model could be considered the perfect opposite of all that. Although the startup is also VC-backed, it has taken a different path. Most of La Fourche’s inventory consists of healthy and organic products with a long shelf life. Think olive oil, diapers, cereals, shampoo and coffee beans. “I break it down into three buying patterns. You have one buying pattern, which is the quick refill — ‘what am I going ... Read full article.