Forge launches Forge Direct as a gamified hub for community-powered growth

Forge, the platform for community-driven game marketing and engagement, today announced Forge Direct, a kind of self-service gamified hub that allows game developers to launch fully customizable, feature-rich community portals. Unlike traditional game websites which typically serve as static landing pages, Forge Direct is an interactive engagement platform complete with quests, loyalty rewards, and direct-to-player commerce that developers can host on their own domain to complement—or even replace—a traditional web presence. So far, players have completed 25 million quests with Forge. “It’s been extremely successful so far, and we basically got to a point where, around late last year, in order to scale up with the demand that we’re seeing from games, we’ve essentially made our tools self serve,” said Kun Gao, CEO of Forge, in an interview with GamesBeat. “This is a continuation of everything we’ve been building so far. The games can themselves, manage their experiences, so that they ... Read full article.